Top 5 Fashion Games on iOS in Latin America: Q2 2021 Performance

The second quarter of 2021 saw notable trends in the performance of the top five fashion games on iOS in Latin America. Data from Sensor Tower reveals insights into downloads, revenue, and active users for these popular apps.

Project Makeover experienced fluctuating weekly downloads, starting strong with 72.4K at the end of March and peaking at 88.3K in late April before settling around 56K by the end of June. Revenue showed a similar pattern, with a high of approximately $58.9K in mid-June. Active users saw a minor decline, from 393.3K at the start to 351.3K by the end of the quarter.

Hair Challenge saw its weekly downloads peak early at 132K in mid-April, before gradually decreasing to around 39K by late June. Despite modest revenue, peaking at $65 in mid-June, the game maintained a strong active user base, starting at 398 and peaking at 221.5K in late April, before decreasing to 150.6K by the end of June.

High Heels! had a steady decline in weekly downloads, starting at 40.4K in late March and dropping to 18.8K by late June. Revenue mirrored this trend, peaking at $369 in mid-May. Active user numbers also saw a decrease, dropping from 143.6K in late March to 84K by the end of the quarter.

Makeover Studio 3D showed a significant rise in weekly downloads early in the quarter, peaking at 55.9K in late May before dropping to around 10.6K by late June. Revenue followed a similar trend, peaking at $246 in late May. Active users increased initially, peaking at 124.8K in late May, before settling around 68.3K by the end of June.

Body Race, despite being a newer entry, had an impressive start with downloads peaking at 112.4K in late May, but saw a decline to 14.3K by late June. Active users followed a similar trend, peaking at 145.4K in late May and dropping to 49.2K by the end of the quarter.

For more detailed insights and analysis, visit Sensor Tower.